AuctionAnything.com announced that it had released the first publicly available online auction platform that can be integrated and deployed to broadcast airwaves. A recent auction for station WVIA in Wilkes-Barre/Scranton, Pennsylvania was the first live broadcast utilizing AucitonAnything.com’s broadcast technology.
“This is an exciting time at AuctionAnything.com. With the launch of some revamped features, and the integration of new technology, we have been able to create some industry changing options for our customers,” stated John Hotaling, President of AuctionAnything.com.
“Our public broadcasting customers were wrestling with how to attract new bidders through the online auction, while not losing their traditional phone in bidder base. Our new broadcast features now allow them to offer bidding opportunities for all supporters.”
The new broadcast technology includes the following features:
- Administrative bidding - Allowing phone operators to quickly and easily take bids over the phone.
- Integrated board technology - This allows internet bidders to see what items are on broadcast currently.
- Data delivered in a customized format - This can be imported into broadcasting equipment allowing at home viewers to see bids update in virtual real time on their screen, enhancing the at home viewing and bidding experience and increasing bidding activity.
AuctionAnything.com anticipates that about 25-40% of its dozens of broadcasting clients will migrate to the enhanced broadcast bidding features for this year’s auction season that traditionally takes place between March to May.
For more information please contact:
Chris Mayr
AuctionAnything.com
407.737.0893
cmayr@auctionanything.com
